I help small businesses improve their online marketing by:
- setting up their websites to track visitors and conversion properly, including tracking across multiple sites and 3rd party shopping carts.
- helping them understand which pages are losing sales and which are successfully persuading their visitors.
- understanding which visitor segments, traffic sources and keywords are converting best, so they can focus their marketing better.
- diagnosing technical issues which are harming their site’s sales performance.
- creating reports, dashboards and alerts using meaningful KPIs so the outcome of their decisions can be monitored.
In addition to classic Google Analytics, I can help you with Universal Analytics and Google Tag Manager, including explaining the benefits they bring and helping you migrate to them so you can use their advanced features such as cross device tracking, enhanced ecommerce tracking, and customising your tracking more quickly.